Creative Capital
All the Buzz
An established musical artist wanted to brand and create a new type of content for his YouTube channel. From an illustration and an idea, I brought the brand to life with identity design, helped to build buzz by creating promotional material, and produced videos that surpassed the artist’s expectations.
You Should See Him Live
After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.
From 30 to 3,000 and Beyond
The channel had 29 subscribers when we met, 34 when I started consulting, and has over 5,000 subscribers today. From data analysis and strategy sessions to hands-on video editing, I helped drive the first 100X growth from 30 to 3,000 subscribers and I’m still there doing even more.
Raising the Bar
After 5 seasons and 60 episodes of the show, I came in at season 6 simply to help improve the visual quality. That change alone led to a 167% increase in viewership. I then transformed the show for season 7 for another 487% jump, totaling 1,460% growth since my arrival.
It’s Not TV…
When HBO launched HBO Now, the first-of-its-kind direct-to-consumer video-on-demand app for a premium cable TV channel, I helped to hire, train, and manage their first customer support team. Not only did HBO change the industry AGAIN, my work with them set me on a path to change how teams learn.
How the West Was One
Since its relatively recent spinoff from eBay, PayPal was still establishing its own ways when I was brought in to help. They called it the Wild West. Teams across the company had their own rules and tools. It was my job to bring order and design a unified way forward.
Changing to Narrative
Multiple teams including product design, engineering, and sales came to me to tell their stories through video. Whether creating a narrative short film about who our technology serves and how, animating the path of a purchase order from submission to fulfillment, or using motion graphics and music to highlight performance metrics, I made technical information […]
Apple to Apple
I worked on the corporate sides of Apple retail and AppleCare – two different worlds. In either case, it was my job to equip Apple employees with the information they needed to perform their jobs to customer and company standards. I designed courses, eLearning modules, assessments, videos, interactive experiences and more.