Raising the Bar

Elevating a Web Series to TV Quality

After 5 seasons and 60 episodes of the show, we partnered at season 6 to improve the video quality among other changes that lead to a 167% increase in viewership. We then transformed the show for season 7, leading to another 487% jump, totaling 1,460% growth since working together.

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Beautiful Drunk Show Season 7

Before season 7 of Beautiful Drunk Show premiered on Facebook, this promo video served as a reminder of its history and a preview of its transformation. It’s also a consolidated look at how ienai helped.

  • Content Strategy
  • Video Editing
  • Brand Identity
  • Copywriting
  • Original Music
  • Original Lyrics

BEFORE & AFTER

Beautiful Drunk show was already making changes from seasons 5 to 6, which led to our initial partnership for camera work as post-production assistance. The partnership deepened in order to introduce several more changes for season 7. See some of the differences below.

Camera and Post-Production

A Sony a7C camera and Adobe Premiere Pro contributed to improved video quality, color keying, and multicam editing from season 5 to season 6.

Video Quality

Season 5
Season 6

A Sony a7C 4K camera improved the show’s video quality.

Background Replacement

Season 5

Interviews were filmed in front of a green screen which was replaced by an image of a wall with the show’s logo.

Season 6

Staging, lighting, camera, and post-production helped with cleaner green screen replacement.

Multicam Editing

Season 5

A single camera meant there wasn’t much visual dynamic during the show’s interview segments.

Season 6

Adding the Sony a7C allowed for multiple angles in production and adjustable scaling in post.

Brand Identity Design

The show’s new logo was created in Adobe Illustrator to match Beautiful Drunk Show’s visual esthetic and provide consistency across video thumbnails, appearances in the show, and on social.

Thumbnails

Season 6

The name of the show appears at the the top of the thumbnail in red script lettering which tends to be associated with elegance and whimsy (beautiful and drunk).

Season 7

The name of the show appears as part of the show’s logo.

Titles

Season 6

It takes nine seconds to display colorful, eye-catching lettering that represents the Hip Hop elements of the show but doesn’t match the esthetic in the thumbnail.

Season 7

The logo from the thumbnail is contextualized with beer bubbles and descriptive words that highlight each letter in “Beautiful Show.”

In Show

Season 6

The show logo was a graphic of a beer bottle surrounded by laurels with the show’s name in gold script lettering for “beautiful” and “show,” and red handwritten lettering for “drunk.”

Season 7

The show’s new logo appears during the show in the same way as in the thumbnail and opening credits. The new logo incorporates the brand colors, mixed lettering, and bottle.

On Social

Season 6

The BDS initials only appeared in the Facebook and Instagram profile picture but the lettering did not match the thumbnail, opening titles or logo.

Season 7

The new logo is oriented so that the full name of the show can be seen within a circular profile picture on Facebook and Instagram.

Consistency

Season 6

On Social

The name of the show appeared in 4 different  styles.

Season 7

On Social

One logo is used in all places where the brand appears.

Show Structure

The structure of the show changed between seasons 6 and 7 in order to be more entertaining, engaging, and shareable for viewers. The new structure is also more sponsor and TV friendly.

Season 6

65-130 minute runtime

2 guests per episode

2-3 segments per episode

Drink recipes in 6 of 12 episodes

2 Original sketches/segments in 12 episodes

Season 7

30 minute runtime

4-10 guests per episode

6-10 segments per episode

Drink recipes in 6 of 6 episodes

22 Original sketches/segments in 6 episodes

Opening

Season 6

A catchy theme song mentions “Beautiful Drunk Show” several times as colorful visuals display the name of the show, set expectations (guests, music, laughs, and drinks), and introduce the cast and crew.

Season 7

For viewers scrolling on Facebook, “WARNING” grabs attention so the disclaimer can set expectations.

The disclaimer also helps protect sponsors who want to get their brands in front of the show’s audience without responsibility or liability for the show’s content.

A preview of key moments from the episode sets up the show’s tone and builds anticipation for what’s to come.

The preview can also be shared across social media to promote the episode and inform guests of their appearance.

The first part of the theme song and promotional video were designed to serve as the opening credits for each episode. 

Brand recognition is strengthened through repeated appearances of the logo while the theme song choruses the show’s name.

Guests

Season 6

Two guests’ 30-60 minute interviews were promoted as the hook for each episode. Recurring topics included music videos, overcoming obstacles, influences, and drunk stories.

Season 7

Parts of guests’ 30-60 minute interviews appear in multiple episodes. Some guests also participate in comedy sketches. The 2-5 minute segments are easily shareable across social media. `

Music

Season 6

Musical guests discussed and featured up to 3 of their own music videos during their 30-60 minute interview.

Season 7

Musical guests’ music videos appear in up to 3 episodes during 3-5 minute segments which integrate parts of their interviews.

Sketches & Segments

Season 6

Episodes typically centered around two guest interviews, technically dividing the show into two main segments.

Season 7

Segments consist of interviews, music videos, sketches, games, and compilations of clips from multiple guests connected by a theme.

Closing

Season 6

The opening theme repeats in black & white.

Season 7

Each episode’s closing was an opportunity to continue building the brand among viewers, guests, and sponsors.

The show’s theme song picks up from where it left off in the opening as clips from the episode remind viewers of who and what they’ve seen.

Segmentation, Engagement, and Setting Expectations

Transforming the Show into a Vehicle

Beautiful Drunk Show’s creator wanted it to get picked up by a platform or network for national distribution. Season 7 tested a more TV-oriented, engaging, and sponsor-friendly format to help it on its way.

A Menu of Ways to Engage

Season 7 of Beautiful Drunk Show was designed for viewers to actively participate in each episode.

Recurring segments help to make participation familiar.

Select the Tabs Above the Video ↗

to see examples

What’s on Tap?

Keeping with the bar theme, each episode has a menu of ways to participate which includes ingredients, instructions, and the “Cheers to Today” catchphrase.

The menu can also be shared across social media to promote the episode.

Texans Love Texas

Beautiful Drunk Show’s audience was in Texas, over 21, and on Facebook. This segment was designed to focus on Texas brands whose target audience matched the show’s.

The video can also be shared across social media to promote sponsoring brands.

Blurred's the Word

in show

Loaded Question

vertical

Join in the Fun

Each episode features a party game that sticks with the show’s theme. The recurrence, menu mention, and musical cue of the segment motivate participation.

The games can be shared as vertical video to promote mobile engagement.

Keep Them Listening

This word is set up in each episode’s menu and, when one of the guests says it, the show’s catchphrase, “Cheers to Today,” plays.

Using the sonically branded catchphrase at multiple touchpoints strengthens association between the show and fun times.

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