Raising the Bar

Elevating Beautiful Drunk Show to TV Quality

Brand Identity Design, Content Strategy

Post-Production, Production Planning, Sonic Branding, Visual Brand Design

After 5 seasons and 60 episodes of the show, we partnered at season 6 to improve the video quality among other changes that lead to a 167% increase in viewership. We then transformed the show for season 7, leading to another 487% jump, totaling 1,460% growth since working together.

More details to come.

Theme Song, Branding, and Promotional Video

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Brand Identity
Video Editing
Copywriting
Original Music
Original Lyrics

Visual Brand Design

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Segmentation, Engagement, and Setting Expectations

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Lessons from Previous Season

red and gold

The name of the show appears in a red script font

red and gold

The name of the show appears in a red script font

All the Buzz

Designing the Brand Identity for Nerdy McFly

An established musical artist wanted to brand and create a new type of content for his YouTube channel. From an illustration and an idea, I brought the brand to life with identity design, helped to build buzz by creating promotional material, and produced videos that surpassed the artist’s expectations.

Motion Graphics, Post-Production

You Should See Him Live

Setting the Digital Stage for Funny Charlie Mac

After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.

Post-Production, Production Planning, Visual Brand Design

From 30 to 3,000 and Beyond

Growing Fenix News Network's YouTube Channel

The channel had 29 subscribers when we met, 34 when I started consulting, and has over 5,000 subscribers today. From data analysis and strategy sessions to hands-on video editing, I helped drive the first 100X growth from 30 to 3,000 subscribers and I’m still there doing even more.

Post-Production

Creative Capital

Building AustinZone

AustinZone is an ienai Enterprises project so all aspects of its concept and creation have been in-house. From brand identity design to digital solutions, content strategy, and video production, AustinZone is still being built from scratch with skills that have developed within ienai Enterprises for more than a decade.