Raising the Bar

Elevating Beautiful Drunk Show to TV Quality

After 5 seasons and 60 episodes of the show, we partnered at season 6 to improve the video quality among other changes that lead to a 167% increase in viewership. We then transformed the show for season 7, leading to another 487% jump, totaling 1,460% growth since working together.

More details to come.

 

Theme Song, Branding, and Promotional Video

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  • Brand Identity
  • Video Editing
  • Copywriting
  • Original Music
  • Original Lyrics

Visual Brand Design

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Segmentation, Engagement, and Setting Expectations

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red and gold

The name of the show appears in a red script font 

red and gold

The name of the show appears in a red script font 

MORE WORK STORIES

An established musical artist wanted to brand and create a new type of content for his YouTube channel. From an illustration and an idea, I brought the brand to life with identity design, helped to build buzz by creating promotional material, and produced videos that surpassed the artist’s expectations.

After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.

The channel had 29 subscribers when we met, 34 when I started consulting, and has over 5,000 subscribers today. From data analysis and strategy sessions to hands-on video editing, I helped drive the first 100X growth from 30 to 3,000 subscribers and I’m still there doing even more.

AustinZone is an ienai Enterprises project so all aspects of its concept and creation have been in-house. From brand identity design to digital solutions, content strategy, and video production, AustinZone is still being built from scratch with skills that have developed within ienai Enterprises for more than a decade.

An established musical artist wanted to brand and create a new type of content for his YouTube channel. From an illustration and an idea, I brought the brand to life with identity design, helped to build buzz by creating promotional material, and produced videos that surpassed the artist’s expectations.

After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.