Changing to Narrative

Turning Technical Writing into Storytelling at Dell Technologies

Multiple teams including product design, engineering, and sales came to me to tell their stories through video. Whether creating a narrative short film about who our technology serves and how, animating the path of a purchase order from submission to fulfillment, or using motion graphics and music to highlight performance metrics, I made technical information engaging.

More details to come.

MORE WORK STORIES

An established musical artist wanted to brand and create a new type of content for his YouTube channel. From an illustration and an idea, I brought the brand to life with identity design, helped to build buzz by creating promotional material, and produced videos that surpassed the artist’s expectations.

After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.