Changing to Narrative

Turning Technical Writing into Storytelling at Dell Technologies

Product design, engineering, and sales teams came to me to tell their stories through video. Whether a narrative short film about who our technology serves and how, animation of a purchase order from submission to fulfillment, or motion graphics and music to highlight performance metrics, I made technical information engaging.

More details to come.

MORE WORK STORIES

AustinZone is an ienai Enterprises project so all aspects of its concept and creation have been in-house. From brand identity design to digital solutions, content strategy, and video production, AustinZone is still being built from scratch with skills that have developed within ienai Enterprises for more than a decade.

An established musical artist wanted to brand and create a new type of content for his YouTube channel. From an illustration and an idea, I brought the brand to life with identity design, helped to build buzz by creating promotional material, and produced videos that surpassed the artist’s expectations.

After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.

AustinZone is an ienai Enterprises project so all aspects of its concept and creation have been in-house. From brand identity design to digital solutions, content strategy, and video production, AustinZone is still being built from scratch with skills that have developed within ienai Enterprises for more than a decade.

An established musical artist wanted to brand and create a new type of content for his YouTube channel. From an illustration and an idea, I brought the brand to life with identity design, helped to build buzz by creating promotional material, and produced videos that surpassed the artist’s expectations.

After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.