AustinZone is an ienai Enterprises project so all aspects of its concept and creation have been in-house. From brand identity design to digital solutions, content strategy, and video production, AustinZone is still being built from scratch with skills that have developed within ienai Enterprises for more than a decade.
An established musical artist wanted to brand and create a new type of content for his YouTube channel. From an illustration and an idea, I brought the brand to life with identity design, helped to build buzz by creating promotional material, and produced videos that surpassed the artist’s expectations.
After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.
The channel had 29 subscribers when we met, 34 when I started consulting, and has over 5,000 subscribers today. From data analysis and strategy sessions to hands-on video editing, I helped drive the first 100X growth from 30 to 3,000 subscribers and I’m still there doing even more.
After 5 seasons and 60 episodes of the show, I came in at season 6 simply to help improve the visual quality. That change alone led to a 167% increase in viewership. I then transformed the show for season 7 for another 487% jump, totaling 1,460% growth since my arrival.