After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.
After 5 seasons and 60 episodes of the show, I came in at season 6 simply to help improve the visual quality. That change alone led to a 167% increase in viewership. I then transformed the show for season 7 for another 487% jump, totaling 1,460% growth since my arrival.
Product design, engineering, and sales teams came to me to tell their stories through video. Whether a narrative short film about who our technology serves and how, animation of a purchase order from submission to fulfillment, or motion graphics and music to highlight performance metrics, I made technical information engaging.