An established musical artist wanted to brand and create a new type of content for his YouTube channel. From an illustration and an idea, I brought the brand to life with identity design, helped to build buzz by creating promotional material, and produced videos that surpassed the artist’s expectations.
More details to come.
After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.
The channel had 29 subscribers when we met, 34 when I started consulting, and has over 5,000 subscribers today. From data analysis and strategy sessions to hands-on video editing, I helped drive the first 100X growth from 30 to 3,000 subscribers and I’m still there doing even more.
After 5 seasons and 60 episodes of the show, I came in at season 6 simply to help improve the visual quality. That change alone led to a 167% increase in viewership. I then transformed the show for season 7 for another 487% jump, totaling 1,460% growth since my arrival.
AustinZone is an ienai Enterprises project so all aspects of its concept and creation have been in-house. From brand identity design to digital solutions, content strategy, and video production, AustinZone is still being built from scratch with skills that have developed within ienai Enterprises for more than a decade.
After shooting and editing a music video for comedian, Charlie Mac, in only 48 hours, our discussion turned to making even more attention-grabbing YouTube content. I conceptualized, produced, and managed a live stream that could be easily repurposed into multiple Hook Point videos to grow his audience and brand.
The channel had 29 subscribers when we met, 34 when I started consulting, and has over 5,000 subscribers today. From data analysis and strategy sessions to hands-on video editing, I helped drive the first 100X growth from 30 to 3,000 subscribers and I’m still there doing even more.